COVID Emergency

— 02
Social justice

Program

Coloring the world

Location

Social Network / Social Media

Year

2020

We carried out a number of initiatives to help get through the challenging times of the COVID-19 pandemic.

We provided entertainment to help cope with the isolation and ran a campaign to support the people who were most in need, raising funds for the Red Cross response and encouraging people to donate essentials to food banks.

About the project

One of our activities was the design and promotion of digital safe masks created by collaborating artists on Instagram to raise awareness among their followers of the need to use them in real life. We also ran creative activities to help children imagine a new and brighter future. Lastly, on his Instagram, Okuda San Miguel shared printable masks specially designed to be cut out and colored in.

All these initiatives encouraged people to help support others by making donations to the Red Cross response, attracting the participation and support of over 400,000 people.

Collaborating Artists

The involvement of the artists was key to the impact of the call to support the cause. The artists are our best ambassadors.

Partners

Help us fill the world with color, creativity and optimism